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Small Business Saturday Success!

The organisers of ‘Small Business Saturday’ reported that there were more than two and a half million more people shopping small this ‘Small Business Saturday’ compared to 2021. The day takes place on the first Saturday in December each year, but the campaign aims to have a lasting impact on small businesses.


  • According to research by principal supporter American Express, 70% of people said that over the past decade, they’ve become more aware of the positive impact small businesses have on their local communities.

  • 65% said they will continue to shop at small businesses throughout next year because of the impact it has on their community.

  • Total spend was up nearly 30% (29.4%) on last year as 12.8million shoppers took to their high street to spend with local small businesses.

  • Independent cafés, butchers, bakers and grocery stores were among the businesses seeing the largest increase in spend.

Michelle Ovens CBE, Director of Small Business Saturday, said:

“This Small Business Saturday showed a huge vote of support from the nation for small businesses, just at a time when they really need it the most. It’s clear that the UK remains a great place to start and build a business and that the general public’s affection for small businesses not only continues, but grows year on year.”

Dan Edelman, Vice President and UK General Manager, Merchant Services, American Express, said:

“Our research shows there were more than two and a half million more people shopping small this Small Business Saturday compared to last year.”

At Styles & Associates, alongside our corporate accounts, we support local businesses run by clients that live and work in the Alton area, and are pleased to see that shoppers are thinking local and helping to keep our community thriving!

Source: SME


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